When software and people mix – Overcoming the SaaS Slow Ramp of Death.
Constant Contact offers great marketing software to people with very little technical expertise. Many said it couldn’t be done, but an IPO and more than half a million customers later, Constant Contact has proven them wrong. Gail will offer insights to help start-ups get beyond that ‘slow ramp of death’, including experimenting with your economic model, finding your inflection point and understanding your funnel. With the right mix of people, experimentation and perseverance, you can get enough ramp to catapult to the other side.
