Business of Software Conference, Boston, 1-3 October 2012
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Monday, October 1 • 9:00am - 10:00am
Kathy Sierra: Building a Minimum Badass User.

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MBU: Building the Minimum Badass User

The Lean Start-up movement gave us powerful, useful tools to discover what users want and how they want it, including the MVP or “Minimum Viable Product.” But the key attributes of a deeply desirable, sustainably successful product don’t live in the product. They live in the users. While pretty much anyone today can build an MVP in, oh, 45 minutes (assuming you’re not too picky about the “V”), building an MBU can be the most viable competitive advantage. We’ll look at exactly what and how to do it for both new and existing apps and services.


avatar for Kathy Sierra

Kathy Sierra

Skill Engineering, Badass Users
Been to BoS before? Yes Tw: Talk to me about: User Superpowers

Monday October 1, 2012 9:00am - 10:00am EDT
InterContinental Boston 510 Atlantic Ave Boston, MA. 02210

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