Business of Software Conference, Boston, 1-3 October 2012
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Wednesday, October 3 • 11:30am - 12:30am
Dan Pink: The surprising truth about moving others.

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Dan will be talking about some of the ideas he is exploring in his new book due out in December, To Sell is Human. The Surprising Truth About Moving Others.

One in nine Americans works in sales—but so do the other eight out of nine.

Whether entrepreneurs persuading funders, employees pitching colleagues, or parents and teachers cajoling kids, we spend our days trying to move others. Today, like it or not, we’re all in sales and Pink offers a fresh look at the art and science of selling. He shows that sales, whether pushing a product or peddling an idea, isn’t what it used to be. Because of powerful economic changes, the glad-handing, truth-bending form of sales is a relic. In its place is a new approach to moving people that involves three very human qualities and four surprising skills.



Wednesday October 3, 2012 11:30am - 12:30am EDT
InterContinental Boston 510 Atlantic Ave Boston, MA. 02210

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