Business of Software Conference, Boston, 1-3 October 2012
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Tuesday, October 2 • 5:00pm - 6:00pm
Paul Kenny: Resistance is futile!

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Resistance is Futile!

In this his fifth Business of Software presentation Paul will explore what happens when customers say ” No Thank-you”. One of the highlights of being a founder is the feeling you get the moment when someone out there in the market says yes to purchasing your shiny new product.That sweet moment is the ultimate validation of your decision to go it alone. But what happens when after all the hard work and all he late nights a customer says no ? Worse still they trial your product and then resist all attempts at contact. This rejection can be hard to take. Your baby isn’t quite as cute and adorable as you thought.  Paul will explore why your attitude and your response to the people who say no is the thing that really defines your Start-up. He will explore the nature of resistance to the sale, reasons customers lose interest and decide not to buy your product and what you can do about it.



Tuesday October 2, 2012 5:00pm - 6:00pm EDT
InterContinental Boston 510 Atlantic Ave Boston, MA. 02210

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