Business of Software Conference, Boston, 1-3 October 2012
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Tuesday, October 2 • 1:30pm - 2:30pm
Dan Lyons: What would Steve do? 8 simple secrets to Apple’s success and the insider’s guide to talking to the media.

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What Would Steve Do? 8 Simple Secrets to Apple’s Success

Over the past 15 years Apple has gone from being nearly bankrupt to being the biggest company in the world, with a market value exceeding half a trillion dollars. How did they do it? Newsweek Technology Editor Dan Lyons, author of the critically acclaimed book, Options: The Secret Life of Steve Jobs, explains the simple principles that enabled Steve Jobs to lead Apple through the most amazing comeback in corporate history. In this lively, entertaining talk, Lyons tells an engaging tale that captures the spirit of Steve Jobs and leaves his audience with ideas that can be applied in any organization or industry. Lyons will also talk about his job as a journalist and share thoughts for how small companies can deal with the media.



Tuesday October 2, 2012 1:30pm - 2:30pm EDT
InterContinental Boston 510 Atlantic Ave Boston, MA. 02210

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