Business of Software Conference, Boston, 1-3 October 2012
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Tuesday, October 2 • 9:00am - 10:00am
Peldi: Coding is the easy part!

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Coding is the easiest part!

If you think your ability to code up a new web app in the course of a week-end is your ticket to startup success, think again. Soon you will realize that coding is the easiest (and most fun) part of your job.

Building and growing a business is HARD, and filled with, “what the…?”, moments.

In this talk Peldi  will talk about a number of strange things that happened to him in the 4 years of bootstrapping Balsamiq into a global, multi-million-dollar tiny little company. Lots of quick, direct and immediately applicable stories that will save you tons of time and frustration when they happen to you.


avatar for Peldi


Founder, Basamiq

Tuesday October 2, 2012 9:00am - 10:00am EDT
InterContinental Boston 510 Atlantic Ave Boston, MA. 02210

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